VR is a technically logical continuation of 3D And just like already in the 3D-world, we are longing for Holodeck worlds, which we may access without glasses or something alike.

VR with glasses and headphone…
… is the conquest of the infinite widths of space at the price of a complete "intermedial isolation".

VR is immersion in the "head cinema"/ "movie-mind" to experience in these artificial areas the illusion of the transcendence.

VR makes us all apprentices again
However the attraction is to start again from „zero“; it entices us to dream of something “new“ – and to make it “real“ in a virtual world.

VR can be the key to many “new worlds”
And nevertheless it runs the risk that in these „worlds“ too, scenarios of the “old world” will often celebrate merry revivals.

We, the VR Makers, we are still the avant-garde now
however who will command the armies, that will follow?

Our future in VR?
Like a pro crust bed, in which the makers of man-kind will abandon the brink between day and night.

Development for Virtual Reality is a hunt for each millisecond of latency – it’s the one metric that needs to be perfect for an immersive and comfortable experience. In Dominic Eskofier’s talk, you’ll learn how to maximize both framerate and visual quality of your Virtual Reality app by using sophisticated rendering techniques built into popular game engines, NVIDIA’s SDKs and modern GPUs.

Covering next level AR & VR solutions all the way from prototype to final product. RE’FLEKT CEO Wolfgang Stelzle will explain influences the big five (Apple, Google, Facebook, Microsoft and Samsung) have on making money with AR as well as how enterprises can easily create their own content for an in-house scalable production of AR, VR and 360° Apps. To conclude, he will look at current smart assistant solutions incorporating Augmented and Virtual Reality as a digital assistant for everyday use.

Join our selected startups for 5 minute pitches followed with Q&A.

Startups Included:

-JF Chianetta with Augment

-Ian Hetherington with eeGo

-Clemens Arth with AR4

-Lukas Kinigadner with Anyline

-Joao da Maia Jorge with boomApp

Rapidly changing innovation cycles and growing complexity & variance require flexible and efficient technologies in the Enterprise business processes. On the path towards Industry 4.0, Wearable Computing is increasingly playing a crucial role in the field of the human-machine interfaces. As a leading provider for Wearable Computing solutions Ubimax is facing those industry challenges and offers a worldwide unique portfolio of proven Smart Glass solutions within its “Enterprise Wearable Computing Suite”. Based on state-of-the-art Augmented Reality and Smart Glasses technology, Ubimax’ customers like Daimler, DHL, Schnellecke Logistics, Samsung or Volkswagen are already working with those innovative and award-winning solutions in their production environments – achieving performance increases of up to 40%! In his talk, Ubimax CEO Dr. Hendrik Witt provides exclusive insights into selected Wearable Computing projects and answers the question of how the Industry 4.0 requirements can be countered with Augmented Reality and hands-free Wearable Computing solutions – with main focus on the existing benefits and future potential of this technology for Enterprises.

Vuforia™, the leading AR platform, supports smartphones, tablets and digital eyewear including VR viewers and optical see-through devices. In this session, David Beard will provide a technical tutorial on how to build a Vuforia™ app for HoloLens.

Picavi GmbH is the first company in the world to have developed order picking with smart glasses – so-called pick by vision – into a market-ready solution. We want to give an insight on how we got there and how it works. We will show three examples of our customers where the system is in practical use. This will give you an overview on the benefits and possibilities of our pick by vision solution. Picavi is blazing a trail for a new kind of intralogistics and you will get first hand information.

Istvan Siklossy, Sr. Director of Software Engineering, of Vuforia speaks to the state of AR today and how, where, and why it is deployed. This talk provides insights on augmented reality markets, applications and technology.

An introduction into the many options of the Wikitude SDK with a deeper look into advanced features like Plugins API and how to combine third party libraries with the Wikitude SDK. We will look into the general architecture of the SDK and deep-dive into a few outstanding (and maybe not so well-known) features of the SDK.

Real solutions that boost sales, reduce errors and save time. Hands on session showing what we already can do with AR. Not "imagine what you can do with it?" but "look what we have done already"

Vienna Airport aims to offer their clients an outstanding service, which was awarded with 4 Skytrax stars. One more important topic to go even further with this efforts is to improve indoor orientation, navigation and experience. Therefore, a project was set up to see if this can be solved with a hardware free augmented reality solution.

The talk presents the main features of the latest version of the ARMedia SDK with a focus on the 3D object tracking capabilities from a developer's perspective. The whole process involved in the creation of 3D trackable data will be discussed using both CAD-based and photogrammetry-based approaches, showing the strengths and weaknesses of each with reference to real-world use-cases. Finally, the brand new multiple-objects tracking feature will be demonstrated with reference to a car-tracking scenario.

ViewAR will be giving an introduction about depth sensors, technical details, their capabilities and use cases. Lufthansa Cargo AG will be introducing cutting-edge technology for a real business application in the air cargo where volume utilization is one of the biggest logistics challenges. The team will speak about the app which is capable to perform mobile volume scan and digital contour checks for aircraft pallets enabled by depth sensing technology and augmented reality. This overview will also give insights about the benefits and how this disruptive technology can add value to the logistics business in the future.

Immersivity is one of the main features of high quality Virtual Reality experiences. Indeed, much attention has been recently devoted to immersive technologies mainly as a consequence of the widespread adoption of Virtual Reality headsets. Seldomly the term "immersive" is used today to make reference to Augmented Reality technologies. This happens mainly because of the limitation of current AR displays. The talk addresses the concepts of immersivity and presence in the valorization of Cultural Heritage sites by means of advanced Augmented Reality technologies. Specifically, we discuss a work in progress project that employs an immersive Augmented Reality soluion for the valorization of one of the most important monuments in Rome, the Ara Pacis. Hosted in a beautiful building designed by Richard Meyer, Ara Pacis is the symbol of the power exerted by the Augustean lineage across the Roman Empire. The Ara Pacis Augmented Reality solution is developed by ETT in collaboration with Inglobe Technologies for Zetema. It is a first of a kind project based on a unique feature of the ARmedia SDK, namely the support for large scale 3D Object Recognition and Tracking by means of Immersive Virtual Reality Displays - such as the Samsung Gear-VR. The solution allows to navigate thorugh the different POIs of the momunent. Each POI is a gateway to an immersive AR experience that leverages 3D object recognition and tracking to provide visitors with information related to digital reconstructions - both in terms of architecture and socio-historical meaning - of the monument. Large FOV, precision of 3D Tracking, accuracy of CG overlays and personalization of experience are just some of the takeaways of the solution.

Developing with Android for Smartglasses. The author will describe the Smart glasses platform (especially the ORA platform from Optinvent). How to control, connect, manage and develop application with the Smart glasses Android platform. Some use case will be described and demonstrated with ORA-2 Product.

On the basis of augmented reality (AR), Audi customers can discover their vehicle in a new dimension and can experience "Vorsprung durch Technik" digitally. The speech will give an insight about the app Audi eKurzinfo which has already been on the market for some time. Modern automobiles are equipped with a variety of functions and operating concepts. Therefore, explaining these functions and concepts successfully has become a decisive factor for customer satisfaction. Should you turn, press, or even pull the switch? Green, yellow, red lamps – what should you do? Which container should you use to fill up the windscreen washer fluid? The Audi eKurzinfo app offers quick and easy assistance in these types of situations.

Mixed reality transforms remote collaboration and creates a profound sense of presence between remote teams. Avatars are key to creating presence, sharing insights and indicating intent. Getting avatars right is harder than imagined. In this session we share many of our learnings in how avatars look, how to indicate intent and achieving natural avatar motion.

Catchoom has delivered over 450 million interactions to date, with more than 13 years of experience in Image Recognition and AR. CraftAR is the flagship product of Catchoom, available as SaaS or on-premise solution, acclaimed by clients for its high speed and accuracy. In our talk, we will show you how you can build your own white-label agency service and content management system with the help of our Management API and native SDKs. We will also share stories and best practices of some of our customers who have been delivering interactive experiences for their clients’ campaigns and apps, using our image recognition and AR solutions.

This session will cover cases studies, concepts and ways to Monetize AR/VR products & content in the Real world- especially in Mass marketing environments. AR physical product distribution, Personal AR Marketing communications, Sales Promos in Labels & Packaging & even Experience marketing of IOT. Everyone that has AR/VR content available and/or tools for development & distribution, is welcome to this session.

The hype around Pokémon Go this summer created a lot of publicity for the Augmented Reality industry as a whole - but does it really showcase the whole value proposition well enough? Wikitude’s CEO Martin Herdina will present live success stories where AR makes a real difference and outlines the underlying technical differences. As conclusion, Martin will share Wikitude’s vision about the future of the industry and give his personal guess on ‘the next Pokémon Go’.

To far away, to expensive to travel to or closed to the general public - there are many reasons why wonderful & exciting places all around the world can be out of reach. We change that by bringing those places into VR, making them available for everybody from wherever they are! Learn how we use techniques like photogrammetry or laser scanning to create photorealistic & fully explorable scans of real world places.

The 4Bs - Browsing, Building, Beaming, Buying Today’s shopping behavior is changing radically and revenues from online-shopping become more essential to producers & retailers day by day. Only the lack of being able to see a certain product in real size often creates an imagination gap, scaring clients away from potential online-purchases. AR in retail closes exactly this imagination gap and so much more. Giving the possibility to customize products out of the entire product range, viewing it LIVE in your own environment, via mobile devices or even as holograms, open a completely new way of interacting with clients. Closing the imagination gap, speeding up purchasing decisions and creating a completely new customer journey are only a few of the benefits Augmented and Mixed Reality are providing. Be part of this keynote and learn more about the potentials and the design of the customer journey of tomorrow, experiencing hands on demos and diving into future concepts.

Aviram E. has more than years in building outsourced teams. He will present his vision of how to buiild an outsourced team for AV/VR, what are the trends in that, what are the important issues to cover when doing that and more.

VividWorks strives to deliver the best visual configurator in the world by combining the latest innovations. Our product composer has revolutionized the furniture industry with its ability to help sales people to end customers build even complex products visually and intuitively. Lifelike detail, zoom and 360 degree spin enhance the user experience. Important product specific rules and details are automatically adjusted during the design process and continue on to purchase which can be completed online at home or in store with a sales person.
VividWorks alone offers an augmented reality module in conjunction with a visual configurator, available both as a stand-alone solution and as a seamlessly integrated component of its larger VividPlatform suite of 3D solutions. VividAR, available as marker-based or markerless-based augmented reality using simultaneous localization and mapping technology, is available for use on iPad and lets users place a 3D model of a product or even a group of products within a live video feed or photo of their room. Our VividAR feature combines real space and virtual products anytime, anywhere with no limits to the imagination.
Actual customer examples will be shown as part of the presentations.