Michael Hoffman was a Principal Lead on the Microsoft HoloLens team. He led development for the AutoDesk Fusion 360 FreeForm partnership and the Trimble Keystone partnership. He also designed components of OnSight, the JPL/NASA Curiosity mission planning solution. Michael left the team to spin off the world's first digital agency, Object Theory LLC, to focus 100% on helping businesses formulate a mixed reality strategy and roadmap, identify key areas where HoloLens creates business value, and to develop HoloLens proofs-of-concept, MVPs and production solutions. Object Theory is a Microsoft HoloLens Early Readiness partner.