The hype around Pokémon Go this summer created a lot of publicity for the Augmented Reality industry as a whole - but does it really showcase the whole value proposition well enough? Wikitude’s CEO Martin Herdina will present live success stories where AR makes a real difference and outlines the underlying technical differences. As conclusion, Martin will share Wikitude’s vision about the future of the industry and give his personal guess on ‘the next Pokémon Go’.