The 4Bs - Browsing, Building, Beaming, Buying Today’s shopping behavior is changing radically and revenues from online-shopping become more essential to producers & retailers day by day. Only the lack of being able to see a certain product in real size often creates an imagination gap, scaring clients away from potential online-purchases. AR in retail closes exactly this imagination gap and so much more. Giving the possibility to customize products out of the entire product range, viewing it LIVE in your own environment, via mobile devices or even as holograms, open a completely new way of interacting with clients. Closing the imagination gap, speeding up purchasing decisions and creating a completely new customer journey are only a few of the benefits Augmented and Mixed Reality are providing. Be part of this keynote and learn more about the potentials and the design of the customer journey of tomorrow, experiencing hands on demos and diving into future concepts.