SEGMARKETING, is a leading agency in one to one marketing, Augmented Reality (AR), VIRTUAL REALITY (VR) & Mixed REALITY. SEGMARKETING was founded in 2001 by Rafi Albo, who is also the CEO. SEGMARKETING is a worldwide expert in the loyalty marketing & personalization communication industry. In the 12 years since its inception, SEGMARKETING has established and supported data base marketing & hundreds of innovative PURE 1to1 Marketing campaigns solutions for a wide range of industries, from Non Profit, B2C service providers, FMCG's & CPG's, Telecom operators, Fashion & Lifestyle retailers, Financial services and many others. In 2011 SEGMARKETING started implementing Hybrid Cross Media Marketing, combining the real life experience together with digital experiences on computers & mobile devices. ON-LIFE MARKETING (Online + Real Life) Established in Israel, "The Start UP NATION", SEGMARKETING maintains both commercial and collegial relationships with various brands, technology platforms & Start-ups around the globe. These relationships provide SEGMARKETING with special experience & insight into the evolving trends & specific needs of international businesses. Rafi ALBO is a global expert in one to one marketing / Digital Marketing / AR / VR and a well-known keynote speaker & advisor in international marketing, technology & B2C events worldwide. In the last 36 months, Rafi ALBO was a Keynote Speaker in More than 45 Countries around the world. SEGMARKETING is expanding worldwide through partnerships in Europe ( Finland, Italy, Russia, Germany), that enables Organizations the advantage of capturing the full potential of Pure 1to1 marketing & Hybrid cross media campaigns, that creates the WOW FACTOR. www.arilyn.fi.