Ian Hetherington is the CEO of eeGeo, and was instrumental in developing the company’s leading mapping technology for mobile applications and VR/AR. Mr. Hetherington previously founded Psygnosis Limited and served as its Managing Director from 1985 to 1998, helping the company became one of the most successful UK based publishers. Psygnosis was sold to Sony in 1993 and he became Managing Director of Sony Computer Entertainment Europe from 1994 to 1997, where he helped design and implement the hardware and software for Sony’s new PlayStation console, and oversaw the development of the European launch catalogue (80% market share at launch).