Eye Tracking is an important component which can help Augmented Reality to take off. SMI will present how Eye Tracking can be used to automatically personalise the 3D experience and how the point of gaze revolutionises interaction in AR. The power of Eye Tracking is not limited to interaction alone, in the long run Eye Tracking can make logins obsolete as well as supporting workers in visual intense tasks. SMI will outline how this can be done and present both the state-of-the-art and a leap into the future of Eye Tracking in AR.